Here are some good actionable On-Page SEO tips to increase your chances of ranking well on search engines result pages (SERPS).
Define your Keywords
Define only 3 keyphrases to get the best bang. Important metrics like 'keyword weight on page' means you need to have targeted content. For each keyword or phrase, you will need 3-5 human readable sentences of content. To ensure you are focused, just start with 3. Once you have 3 ranking, add the 4th, when this starts to rank, add the 5th etc. Most business managers want to start with 20. Many will have low search counts and it just wastes your effort. A smaller targeted set of keywords works much better.
Pick a Good Domain Name
Here is an example:
Names like TooShoesSailing.com.au are perfect for feeling good about the business, but a domain name such as SydneyHarbourBoating.com.au says a lot more. Even better, by including keywords “sydney harbour boating” the SEO work is well on the way to good rankings.
Use the Best Keyword in Your URL
Optimal format for title tags is Primary Keyword|Secondary Keyword|BrandName.
from the page before they actually click.
Images & image names
Loading images - loading times are important for user experience (UX) and impact your SEO. The faster the site, the easier it is to visit and index.
Images have a huge impact on loading times, especially if you load a huge image and show it really small, like using a 2500×1500 pixels image and showing it at 250×150 pixels size. The entire image will still have to be loaded.
Bad Practice: DSC4536.jpg
Good Practice: Search-Engine-Optimisation.jpg
An -alt tag- is a commonly used abbreviation of what’s actually an alt attribute on an img tag. The alt text describes what’s on the image tag and tells Google the function of the image on the page.
Bad Practice: <img src="image.png" alt="">
- img tag. Displays images on a page
- src attribute. Specifies which image file to display
- alt attribute. -Description-
They are used to distinguish headings and subheadings within your content from other types of text (e.g. paragraph text).
The H1 tag must contain your targeted keywords which are closely relevant to your page title and content. The header tag, or the <h1> tag in HTML, is usually the title of a post, or other emphasised text on the page.
The H2 tag, a subheading contains similar keywords to your h1 tag. H3 tag is then a subheading for your h2 and so on.
Website’s pages bearing no <h1> tags or more than one H1 tag on each page
<h1>H1, H2 and H3 Header Tags for SEO</h1>
<h2>Why are h1, h2 and h3 header tags important for SEO?</h2>
<h3>How to use the h1, h2 and h3 tags</h3>
Header tags must be used in a proper order starting with your h1.
They have their own place on a page.
The first use of keywords during the organic search engine optimisation (SEO) process is in the keywords Meta Tag located in the head section of the page's html code. Your keywords should be placed in the Meta Keywords tag (<meta name="keywords" content="">) in order from the largest to smallest phrase.
These same keywords should be placed strategically in the Title and Meta Description of the page. Search engines use the Title and Description (<meta name="description" content="">) as a summary of what the page is about, so placing keyword within those tags is always helpful.
Bad Practice: Bombarding your meta tags with keywords not relevant to your website’s content
Good Practice: Use single word or phrase that is (1) highly relevant to your website’s content and (2) has a high key efficiency index
Use Google Tools
Also ensure your business is listed on google for business (formerly google places) https://www.google.com.au/business/
Content marketing efforts are geared toward driving traffic to your websites and compelling your prospects to interact with your brand.
One avenue to spread your content is through blogging/article writing.
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