Self Service SEO - Competitor Analysis

Competitive analysis is one of the fundamental activities of the SEO process.

Staying in front means gaining insights on your competitors search plans, the keywords they are targeting and their expected traffic rates.

A competitor analysis is not a guessing game. It requires using a scientific approach to reveal their plans.

Create a step-by-step workflow on how to spy on the pursuits of your competitors.

seo competitor analysis from Self Service SEO. SEO stands for Search Engine Optimisation. Self Service SEO can help your Google Search Engine Ranking. Self Service SEO consistes of Keyword Analysis, Digital Marketing, Website Audit, Off Page Optimisation, On Page Optimisation and SEO Strategy tools to help you improve your search engine ranking and website traffic..

Spy on your competitors' keywords

After identifying your top competitors, enter the URL of their websites to reveal the keywords they are targeting. Ensure it matches product or service like yours, after all, some competitors are not as smart as you are.

Analyse the keywords the competitor is targeting
Study their relevance and local search volumes to confirm they are worth having
Check how the competitor ranks for their chosen keywords
Compare their ranking to yours and then adjust content as needed

SEO Ranking for competitor over time. SEO stands for Search Engine Optimisation. Self Service SEO can help your Google Search Engine Ranking. Self Service SEO consistes of Keyword Analysis, Digital Marketing, Website Audit, Off Page Optimisation, On Page Optimisation and SEO Strategy tools to help you improve your search engine ranking and website traffic..

Track your competitor SEO ranking

An important part of competitor analysis is how they rank compared to you. This needs to be at an overview level and also on a keyword by keyword case.

See their average listing position for their site
Check specific keywords of interest and compare to your site
Check ranking on specific search engines or locations
Look for any sudden changes by the competitor which shows a change in SEO strategy
View ranking changes over time

Compare competitor traffic rates. SEO stands for Search Engine Optimisation. Self Service SEO can help your Google Search Engine Ranking. Self Service SEO consistes of Keyword Analysis, Digital Marketing, Website Audit, Off Page Optimisation, On Page Optimisation and SEO Strategy tools to help you improve your search engine ranking and website traffic..

Check competitor traffic rates

Estimated traffic rates give you an indication of the keyword value and competitor SEO effectiveness

See who has the most traffic
Compare your site to competitors
View over time to confirm your traffics rates increase compared to competitors

Compare social media with competitors. SEO stands for Search Engine Optimisation. Self Service SEO can help your Google Search Engine Ranking. Self Service SEO consistes of Keyword Analysis, Digital Marketing, Website Audit, Off Page Optimisation, On Page Optimisation and SEO Strategy tools to help you improve your search engine ranking and website traffic..

view competitor Social media activity

Social media is an important part of the SEO strategy. Good social media activity leads to more backlinks and better rankings.

Check for one or more competitors
See Social Media activity by specific platform (Facebook, Google+ etc)
View activity by time

Self Service SEO competitor back link analysis. SEO stands for Search Engine Optimisation. Self Service SEO can help your Google Search Engine Ranking. Self Service SEO consistes of Keyword Analysis, Digital Marketing, Website Audit, Off Page Optimisation, On Page Optimisation and SEO Strategy tools to help you improve your search engine ranking and website traffic..

Spy on competitor backlinks

The competitor analysis tool allows you to see the backlinks pointing to your competitor's website. Use this data to see who is linking to your competitor and assisting their SEO score.