Self Service SEO
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Competitor Analysis
Competitive analysis is one of the fundamental activities of the SEO process.
Staying in front means gaining insights on your competitors search plans, the keywords they are targeting and their expected traffic rates.
A competitor analysis is not a guessing game. It requires using a scientific approach to reveal their plans.Create a step-by-step workflow on how to spy on the pursuits of your competitors.
Spy on your competitors' keywords
After identifying your top competitors, enter the URL of their websites to reveal the keywords they are targeting. Ensure it matches product or service like yours, after all, some competitors are not as smart as you are.- Analyse the keywords the competitor is targeting
- Study their relevance and local search volumes to confirm they are worth having
- Check how the competitor ranks for their chosen keywords
- Compare their ranking to yours and then adjust content as needed
Track your competitor SEO ranking
An important part of competitor analysis is how they rank compared to you. This needs to be at an overview level and also on a keyword by keyword case.- See their average listing position for their site
- Check specific keywords of interest and compare to your site
- Check ranking on specific search engines or locations
- Look for any sudden changes by the competitor which shows a change in SEO strategy
- View ranking changes over time
Check competitor traffic rates
Estimated traffic rates give you an indication of the keyword value and competitor SEO effectiveness
- See who has the most traffic
- Compare your site to competitors
- View over time to confirm your traffics rates increase compared to competitors
view competitor Social media activity
Social media is an important part of the SEO strategy. Good social media activity leads to more backlinks and better rankings.- Check for one or more competitors
- See Social Media activity by specific platform (Facebook, Google+ etc)
- View activity by time
Spy on competitor backlinks
The competitor analysis tool allows you to see the backlinks pointing to your competitor's website. Use this data to see who is linking to your competitor and assisting their SEO score.- Compare to back links to your site
- Use detailed analysis to make better SEO decisions
Competitor Spy is a great way to add precision to your SEO plans.